In an increasingly complex world, decision analysis plays a key role in helping managers gain a greater
understanding of the situations they face. This updated classic offers unrivalled coverage of the
problems associated with unaided managerial decision making and the methods designed to overcome them,
all presented and explained in a clear, straightforward manner. The Third Edition is extensively updated
and reflects new developments such as 'fast and frugal heuristics' and "structured risk management".
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