Decision Analysis for Management Judgment
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Cover Image Decision Analysis for Management Judgment
Third Edition
Paul Goodwin, George Wright



0470 86108 8   492pp   Dec 2003   Paperback


In an increasingly complex world, decision analysis plays a key role in helping managers gain a greater understanding of the situations they face. This updated classic offers unrivalled coverage of the problems associated with unaided managerial decision making and the methods designed to overcome them, all presented and explained in a clear, straightforward manner. The Third Edition is extensively updated and reflects new developments such as 'fast and frugal heuristics' and "structured risk management".

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